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Goldberg Family

The Superior Stamp and Coin Company was founded in 1930 by Isadore Goldberg. It was located on 4th Street between Olive and Grand in Los Angeles. Half the business was sold during the depression to Rose Mayer. Isadore died about 1943 and the business passed to his two sons, Marshall and Harold. Marshall was the father of Ira and Harold the father of Larry and Mark. In 1957 the brothers bought out the coin business owned by Rose Mayer. They moved to Spring Street and 5th. By 1974 the business was owned equally by Marshall, Harold, Ira, Larry and Mark.

The Superior store at 9301 Wilshire Boulevard was visited by Richard Gere in a scene from the movie "Breathless." In 1979 Ira, Lawrence and Mark bought partial ownership of the Indiana Pacers basketball team.

In 1984 Marshall filed suit against Superior and Lawrence and Mark Goldberg for shuting him out of the business. In 1986 Marshall sold his share to the four remaining partners. Also in 1986 the business moved to a new location at 9478 Olympic Boulevard in Beverly Hills, California. In 1990 Bruce McNall bought out Harold and additional stock to give him a 51% financial interest in Superior. Management of the company continued to be provided by the Goldbergs. In May 1991 Mark sold his share to Ira and Larry who retain equal parts of the 49% not owned by McNall. In 1994 McNall and Superior filed for bankruptcy. Remaining assets were bought by A-Mark and Mark returned to manage Superior.

In 1999 Ira and Larry left Superior to form a company. In 2001 Superior Galleries was bought by Tangible Asset Gallery. In 2007 Superior was bought by DGSE Companies. They suspended auction operations on April 1, 2009.